“Yandex” has hired a former director of the Russian BBDO

A former top manager of a large advertising agency BBDO, Igor Lutz moved to the “Yandex” in January, said RBC representative of “Yandex” Asya Melkumova

According Asi Melkumova, the first phase of one of the tasks will be to coordinate Lutz divisions of the company responsible for the creative and production of advertising and marketing. He will also oversee the development of marketing communications company. “He has great expertise, he is interested in the Internet market, and it is often not afraid to bet on a new direction. Since” Yandex “is built not only on the strong technology and quality products, but also on the effectiveness of communication, in this regard, our interests coincided, “- said Melkumova. In September 2013 Lutz left BBDO and worked on their own projects, including he did venture fund The Untitled. Igor Lutz - known figure in the advertising market. From 1998 to 2013 he held various positions in the international advertising agency BBDO. For several years he led the agency’s creative department. The last few years Lutz served as CEO of the agency BBDO Moscow, as well as member of the board of directors of the holding company BBDO Group. His responsibilities included managing the main agency groups, and he was responsible for development of new services and companies in the group BBDO. Lutz received his artistic education and began his career as a designer. At various times he worked as art editor, designer and illustrator for publications “Komsomolskaya Pravda”, “Literary Gazette,” “Kommmersant.”

29 January 2015

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“Yandex” and he owned the company introduced SPB Software 3D-shell tablet running Android.
• "Yandex" has bought the famous developer of mobile interfaces »»»
“Yandex” for $ 38 million bought the company SPB Software, a developer of mobile products and the creator of the famous interface Spb Mobile Shell.
• "Yandex" started in the search. Its market share for the first time in four years has exceeded 60% »»»
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