“Yandex” put on the ears all the search business

Internet company “Yandex” has announced a new ranking algorithm of search results, which will not take into account the link to the site to third-party resources and allow more efficient to deal with the “black” SEO

Internet company “Yandex” has announced a new ranking algorithm of search results, which will not take into account the link to the site to third-party resources and allow more efficient to deal with the “black” SEO (search engine optimization - search engine optimization), the head of search services “Yandex” Alexander Sadovsky .

Recall that if the ranking of search results for query number of links to a particular site will be a priority factor, the first position in the issue will occupy the sites to which the most referenced. Online exchanges exist for the purchase and sale of such links, some sites where the owners invited to capitalize on hosting the links, and the owners of other sites - to improve their position in the rankings, paid posting links to third-party resources for themselves.

anzhirovanie excluding references will be launched in early 2014. Initially, this algorithm will affect only commercial processing requests (the main purpose of such requests - find a product or service with the intention to buy them) in Moscow and the Moscow region, the further development plans “Yandex” has not yet said. According to the press service of “Yandex”, experimenting with the new algorithm showed no reduction in search quality.

“We primarily care about as a response to users. We struggle with the influence of” black “SEO on the search results precisely to the extent that it prevents us from making a relevant search. Commercial links lost much of their value to determine the relevance, leaving only a spammer noise and war budgets. Quality of service for the user does not change for the better with the number of purchased options, “- said Sadowski.

According to the “Yandex”, meaning links to rank in the search engines gradually decreased. The new algorithm is based on other factors - according to the company, there are about 800, but they have not yet been disclosed. On quality sites that receive part of the revenue from commercial links, it should not have a significant impact, as they tend to earn on advertising, according to the “Yandex”.

5 December 2013

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